Draw a Line was a bold campaign that challenged misconceptions on substance abuse while targeting youth who dare to venture too far. What made the campaign unique was that it wasn’t preaching a typical anti-drug message, rather one that accepted the use of less harmful and non-addictive ones over those that prove to much more addictive. It was vital that the imagery didn’t contain drugs as it could reach the wrong audience easily, so it was centered around two faces that represented both ends of the spectrum, with one being more relaxed and positive, and the other being more wired and negative.
