This brief was to make a bike shop, a topic I was already well versed
in so I chose to specialise in my favourite type of bike, the dirt jumper, which facilitates expression, flair and freedom. Another part of the brief was to find an animal that aligns with our allocated business, so I chose the impala due to their running patterns of a long hopping motion, mirroring that of someone riding a dirt jumper on a pump track or trail. The colour scheme was derived from a Saharan palette as that is impala’s natural habitat.
in so I chose to specialise in my favourite type of bike, the dirt jumper, which facilitates expression, flair and freedom. Another part of the brief was to find an animal that aligns with our allocated business, so I chose the impala due to their running patterns of a long hopping motion, mirroring that of someone riding a dirt jumper on a pump track or trail. The colour scheme was derived from a Saharan palette as that is impala’s natural habitat.
